Festival of photography
«Moscow Public Transport»
The power of UGC or how we managed to involve 3,000 Muscovites in the contest and engaged them to generate photographs of Moscow transport.


1. Conducting a UGC contest on Instagram in cooperation with Moscow Transport.
2. Supervising an offline photo exhibition at the «Vystavochnaya» metro station.
3. Organization of the Winners’ award ceremony and launching of a thematic train.
Our main task was to show Moscow’s multimodal transport infrastructure, which serves as a regional, national and international hub for passenger and freight traffic.
The «Moscow Transport» photo festival, which took place on Instagram from November 21, 2019 to December 15, 2019, gathered more than 3,000 participants.
Since November 21, 2019, our average numbers amounted to:
ER: 11.17%
More than 4 000 new subscribers
Over 4 500 thousands likes, over 2 000 saves
The total reach amounts to more than 1.5 million
Dozens of publications in the media and social networks.
We managed to give the participants the opportunity to learn more about Moscow transport, but most importantly, to share incredible emotions and show their talent to the whole city.