Is it possible to tell about creative space that was made for IT startups and that didn’t use classical advertising methods? This task seemed interesting to us and sparked our creativity.
1. Creation of YellowDoor Community;
2. Expanding target audience and increasing brand awareness.
Our team used the 6 Handshakes rule, which turned out to be the most effective tool here.
Together with the client, we began to develop an internal community and created weekly TGIF (Thanks God It’s Friday) parties.
Moreover, we put together a calendar of upcoming events which are connected to the IT topic.
To attract new community members from online to offline, we came up with a bonus system: each person received a free cocktail for subscribing to social media.
All events were announced by posting in thematic groups and channels.
To promote the project, we collaborated with several Telegram-channels, where we posted about our events for free. Why? We offered a high-quality and friendly content which was interesting to the audience of these channels.
If the event was held on a paid basis, we gave users a discount coupon for a little activity. Thus, we engaged the audience in a dialogue and maintained its loyalty.
To keep the community members up to date, we posted live broadcasts from all events and published post-releases on our feed.
Due to the enthusiasm of our creative team, as well as the willingness of the project community to support even the most unusual ideas, we managed to:
— expand and strengthen the YellowDoor community;
— attract new visitors to the project’s page and offline events;
— create activity among already existing members.